I Had A Glimpse Into The World Of influencers

How Easily Can I Influence You?

My influencer pose. I am, after all, in the world of influencers

Sometimes after an Instagram post, I get an offer to promote a clothing line.

Don’t worry, I’m not trying to sell you anything and they didn’t see me as the next Top Model.

The first time, I was shocked. Then I learned they wanted me to buy their expensive clothing at a 20% discount. Over time, I would get better discounts. I just had to sell more clothing to my Insta-friends.

I’ve seen Insta-friends promote what they were wearing and I know the deal. How can you trust an Insta-friend who signs up for a deal like that?

We’ve all seen stories like this: Instagram Influencers Are Driving Luxury Hotels Crazy. Hotels get a lot of requests for free rooms from real and wannabe influencers. This Medium.com story only has Twitter and Facebook share buttons because it’s viral or nothing!

This Is Who Impresses Me

Emlee7 is an influencer I follow, but I’ve never bought anything she’s promoted

I’m not an Instagram influencer, although it doesn’t sound like a bad job.

@Emlee7‘s clothing is designer and she takes photos in luxurious locations. Her photographer applies a filter to make the colors very subtle.

I’ve never bought anything or stayed anywhere she’s promoted. But seeing her styles lets me know what the fashion trends are, and I find clothing at my price points.

My climb to the top of the world of influencers was exhausting

Trying to re-create Emlee’s photo wasn’t easy!

The world of influencers is exhausting! (Or maybe Emlee took a taxi to the top and then walked down a few steps.)

@baluevama knows how to influence me

@baluevama could easily have influenced me to stay at Shangri-la Paris hotel during my recent stay in Paris.

Just for fun, I checked the hotel’s website. The Terrace Room, with just a garden view, costs $1,655/night.

Picture me with the same face as when I was climbing up the stairs in Montmartre!

I wonder how many of Baluevama’s 300k+ followers can afford the room she’s posing in. I wonder if Baluevama would stay here if she had to pay for the room.

So instead I stayed at a budget Ibis hotel by Gare de L’est and still paid over $300 per night. What a change from 2017 when we paid $160/night for the wonderful boutique Idol Hotel, but that room now costs $750/night! At least this time, I got the World Cup experience!

So many big influencers today have moved into new areas to make money. They’re selling courses or marketing their own products. Even @baluevama has moved on to selling Lightroom presets. You have to remember, she wasn’t in Shangri-La Paris to read the newspaper over breakfast. She was there to sell you. Now that her product is Lightroom presets, she’s not posing in those expensive hotels anymore.

The lesson here is that influencers aren’t living the picture perfect lives they‘re showing you, they’re portraying the lifestyle you dream of. You’re seeing a final product of their life.

THE WORLD OF WANNABE INFLUENCERS

My unglamorous Instagram photo

Here’s my glamour Instagram shot! Walking down the sweaty, shadeless streets of Playa del Carmen, Mexico.

In 2019, I closed my #follow4follow, #Like4Like Instagram account. Accumulating lots of followers and engagement that way is about ego.

By the way, I opened a new account right away. This account has long captions and I follow small list of people. The goal is to connect with people for real, as I tell my story.

Practicing the basic tango steps, in my own world, no eyes on me

My account is nearing 1k followers. People are reading my long captions, and I’m getting great comments.

By the way, I opened a new account right away. This account has long captions and I follow a small list of people. The goal is to connect with people for real, as I tell my story.

My account is nearing 1k followers. People are reading my long captions, and I’m getting great comments. That’s because I’ve made real connections with them.

These days, you don’t even need that many followers for companies to approach you. I’m getting offers with just those 1k followers I have. They see that people are reading my captions and responding. They’re ready to pay for the trust people have in me.

Maybe you’re thinking, But what’s wrong with having an additional stream of income? Having an influencer income stream would sure take a lot of the stress out of my life.

And there you have it, you’ve given up your honesty. You’re promoting products for money.

My husband once bought me a beautiful @montavenue watch through an account on Instagram. I love it. The Australian company asked me to tag them in a photo with the watch. I did it for free, just because I was so happy with the watch.

My new Instagram account is a travelogue. Sometimes I recommend restaurants or hotels because I’ve enjoyed the experience. I’ve never been paid. If a hotel approached me, I would be tempted to accept. But what if I didn’t like the hotel? I’d be obligated to promote it.How would you feel staying in a hotel that I didn’t really like?

So You Want To Be An Influencer?

You don’t even need that many followers anymore. I’m getting offers with just those 1k followers I have. They see that people are reading my captions and responding. They’re ready to sponsor my word of mouth. But some discounts, or even free products, won’t make me happier in life.

My husband once bought me a beautiful @montavenue watch, and not so expensive, through an account on Instagram. I love it. The company asked me to tag them in a photo with the watch. I did it for free, just because I was so happy with the watch. I never bought anything else.

My new Instagram account is a travelogue. Sometimes I recommend restaurants or hotels because I’ve enjoyed the experience. I’ve never been paid. If a hotel approached me, I would be tempted to accept. But what if I didn’t like the hotel? I’d be obligated to promote it.


Medium.com isn’t so different. People follow me without reading my stories. They want me to follow back.

But sometimes people read my stories and even clap, but they don’t follow me. That seems so much more authentic, especially if I get a comment.

So how easily can someone influence you? Do you buy things or stay places you see on social media? Let me know in the comments… And follow me Instagram: @moodandmystery 😉👍


Shorter but always interesting stories @moodandmystery on Instagram

Tagged with: